With the European tire labeling regulation coming into effect, 2012 is an important year for the automotive industry. The gradual deployment of the labels began on June 1 and the labels will be mandatory as of November 1. The new labeling system is a commendable step forward as it gives consumers access to information about tire qualities that were often overlooked in the past.
The label provides consumers with objective information about three key tire performance criteria: wet grip, energy efficiency and noise levels. However, it does not provide information about dry grip or mileage.
Michelin is strongly committed to providing motorists and light truck users with all of the key parameters that ensure superior tire performance, regardless of whether the information appears on the new tire label. That’s why MICHELIN tires deliver:
Maximum safety in all driving conditions, on both wet and dry roads.
Safety on curves as well as straights.
Unequalled mileage and superior performance that lasts throughout the tire’s life.
Michelin’s strategy is to offer the best possible combination of performances. In other words, the best combination of safety, fuel saving and unrivalled mileage. A motorist driving a car or a light truck doesn’t compromise when choosing a MICHELIN tire; he or she gets a complete and harmonious combination of performances.
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