Kerala, India — The Indian Rubber Board has issued the first permits to rubber processors for its Indian Standard Natural Rubber (ISNR) grades.
Sheela Thomas, Chairman, Rubber Board. said use of the quality certification logo of the Rubber Board would increase the acceptability of Indian Natural Rubber (NR) in the world market.
Smt. Sheela Thomas was distributing the Indian NR brand certificates to the first batch of exporters, exporting with the logo. The certification will entitle the exporters to use the logo designed by the Board on their consignment. Branding is expected to establish Indian NR as a quality product and help it fetch a premium price, which will benefit not only the exporters, but the producers as well. The Rubber Board claimed that the branding of NR for export is the first of its kind to be implemented in any rubber producing country.
(European Rubber Journal, March 2, 2011)
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